VogueEmpowers -My Choice

 

  The cutest little boy sobs and yells “mummy”, while his mother asks him, ‘are you a girl? Boys don’t cry!’ An ad featuring Madhuri Dixit and directed by Vinil Mathew, ends with a woman struggling with her husband and the message ‘ladke rulate nahin he‘. It’s a message against domestic violence. Start With The Boys is not  groundbreaking but it’s definitely a laudable attempt to break male stereotypes .

 

https://www.youtube.com/watch?v=0Nj99epLFqg

 

 There’s a new VogueEmpower video which has gone viral and there’s been much hue and cry about it, over various social media platforms. Though I loved the line, ‘to wear the clothes I like even when my spirit rolls naked ‘ and ‘to pick you from seven billion choices or not’; this video featuring Deepika and 98 other women, titled ‘My Choice’, is being very harshly criticized.  I think Homi Adjani and Deepika Padukone shouldn’t have claimed that it’s a woman choice to cheat on her husband or not. It was opening up a can of worms that our society is not ready to deal with.

 

https://www.youtube.com/watch?v=KtPv7IEhWRA

 

Many questions arise from the criticism this line has received. Such as-Why do people cheat? Are humans supposed to be monogamous in the first place? Many studies claim that monogamy is unnatural.

 If we are supposed be monogamous, then Pray tell-Why is a cheating man hailed as a stud and a woman who chooses to look for love and appreciation outside her current setup termed as a whore, ostracized by her own family and friends? Why are women supposed to be subservient to men and why are their emotional, as well as physical needs, considered to be unimportant and unnecessary? The previous generation of married women could deal with being treated like furniture, while their husbands pranced around town with other women. Generation Y does not put up with it! But our society isn’t ready for these questions and is definitely not equipped to deal with the current state of marriages and relationships. It wants to pretend that a woman who comes home at 6 pm is a sati savitri and the one who returns home at 4 am is upto no good.

A number of women have written against, ‘My Choice’ . One claims, it only caters to a small class of women from ‘priveleged’ backgrounds, who are unconcerned about education, healthcare, money etc.  Though, the article by Piyasree Dasgupta on ‘Firstpost’, makes many legitimate points, I find such remarks on women incredibly, disturbing. If the video pitches men and women against each other, remarks like these divide women into ‘the haves’ and the ‘have nots’ and apparently the demographic that has, has no right to be spoken for. The privileged it seems, are not supposed to have any opinions and God forbid they should have any choices!

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One thought on “VogueEmpowers -My Choice

  1. The video would have been incredibly powerful even with heightened arrogance if it had hinted a path to empowerment. Not sure how sexual liberation & being disloyal in committed relationship leads to empowerment. Mandela’s anti-apartheid movement was supported by all races, but imagine if one of the leaders in that movement would have said kill all the whites, you think even Mandela would have supported that notion?

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